Behind The Brand

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Co-Owners Mike Nicholas & Phil "The Mayor" Cardona talk about what Does It Even Matter means to them. The story and the process of having the brand. Being that Im writing this and not Akeem or Nicole its always hard to talk about yourself! LOL. After a long day at one of the Agenda shows in Vegas; Phil and I headed over to Akeem & Seans room for a brief sit down for us to get introspective and shit. Hope you guys dig it.

Behind The Brand from Diem on Vimeo.


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